Impact Article

Boca Raton Students Plan Rock 2 Live Music Festival to Raise Awareness

04.23.2012
Posted by Liz Locke of YourPBC.org

Students at Boca Raton's Spanish River High School said enough is enough when it comes to the teen death rate while texting and driving. Spanish River is the anchor high school responsible for cultivating a grassroots, student-to-student movement that is involving schools from all over the country.

Spanish River students Ross Brenner, President of the Sophomore Class, and Dalton Holody, Vice President, are proud to announce the collaboration of several major music recording artists who have agreed to lend their support to the national base of students in middle, junior, and high schools across the country. The event will take place April 28, 2012, on the campus of Florida Atlantic University in the new state-of-the-art 30k seat stadium just opened in October 2011.

As part of their national outreach project, the Spanish River Student Leadership Council, led by Ross Brenner, reached out to politicians, educators, responsible texting organizations and companies in order to create a coalition of supporters to help carry the message of safe driving to their communities. To raise awareness, involved teens planned the Rock 2 Live Music Festival. The concert and the broadcast of the event through a revolutionary live streaming interface will help spread the message of responsible texting to a national audience that could reach into the millions.

The Rock 2 Live Music Festival has attracted major recording artists Flo Rida, Kelly Rowland, One Republic, BadHorse, Surface Rising, Jessica Dawn; and others still to be announced. Tickets for the 30,000 person festival are on sale available on Ticketmaster.com. All artists invited were selected by student requests and made possible by Global Maximus Productions. The students felt it was important to enlist major caliber artists in order to get their message out to the largest possible audience.

Spanish River and Boca Raton are quickly becoming known as places of leadership and responsibility, and these artists are committed, along with these student leaders in sending a strong message into the teen community throughout the country to Not Drive Distracted.

Preceding the music festival, a Public Awareness Market will be held outside of FAU's stadium. The family-oriented market will include booths staffed by responsible texting advocates and will include distracted driving simulators and an opportunity for people to "take The Pledge" to not drive while distracted. Admission to the Public Awareness Market is free and open to the public, starting at 2:00 p.m., on April 28th.

A pioneering streaming broadcast and interactive event, designed by Gotham Media Services, will carry the concert to a live audience all over the country and will encourage the audience to take part of the awareness campaign and experience the events and concert. Viewers will enjoy an incredibly crisp, lag-free viewing experience on their computer, tablet, or mobile device.  "E-Tickets" for this live streaming event will be available via Ticketmaster.

The event will be used as a means for the participating schools to become an interactive part of the movement. The producers are allowing the attraction to be used to raise badly needed funds through the national fundraising program. The program is supported by Global Maximus Productions, producers of the interactive event with hundreds of schools across the country already committed with several thousand schools possibly in support of the program all working together.

For More Information on the event:

www.rock2livefest.com

www.spanishriverfoundation.org